My FULL Listing Plan


  • COMPARATIVE MARKET ANALYSIS OF YOUR HOUSE: Once you have decided to hire me, I will go to work immediately to provide you with recent sales and current listing data (also known as a real estate broker Comparative Market Analysis or "CMA") from your direct neighborhood to assist you at at arriving at a competitive offering price.
  • PRE-LISTING APPRAISAL SUGGESTED: You, the seller, are responsible for setting your offering price. That's why I recommend getting an independent appraisal up front from a Certified Residential Real Estate Appraiser.  This can help you set a realistic offering price that's reasonably well supported.
  • PRE-LISTING INSPECTIONS SUGGESTED: Knowing the condition of your house BEFORE you place it on the market will save you a lot of potential headaches and problems once it's on the market for sale.  I strongly recommend that you get a Home Inspection and a Pest Inspection at the very least before placing your house on the market for sale.  That way you'll know beforehand if there are any significant or costly repairs needed.  Because the buyer will typically want to get their own inspections, this can help you avoid any major surprises.  This will also put you in the drivers seat when it comes to negotiations with potential buyers.  You are required to give the buyer copies of any reports you receive.  The buyer also has the right to get their own inspections so long as the buyer pays for them (you are also entitled to copies of any reports the buyer receives).
  • CONTRACTS AND DISCLOSURES REQUIRED BY LAW: Real estate contracts, including but not limited to, legally mandated seller disclosures, home inspection reports, environmental reports, preliminary title reports, building permits, permits and permit history disclosure reports, County Assessor's Reports, zoning regulations, geo-technical inspections and reports, and various other reports and documents, can be extremely complex, and may be fraught with land-mines that could result in major problems if a dispute arises.  I will provide the necessary contract and transaction disclosure documents as required by local, state, and federal regulations. Please take the time to read all documents very carefully before signing any documents.  Because I'm not an attorney, I'm not qualified to provide any type of legal advice, including but not limited to, interpreting legally binding contract provisions.  Questions and concerns of a legal nature should be obtained from consulting with a qualified attorney. 
  • PURCHASE OFFER AND NEGOTIATIONS: Once a Purchase Offer is presented I will represent you in contract negotiations that realistically take into account current market demand, available supply of alternative homes, and any special circumstances such as a multiple purchase offer situation.
  • MARKETING THROUGH MLS COOPERATION: Your house is placed on the Multiple Listing Service (MLS) to give your house maximum exposure, and to allow all other participating MLS members (agents from other real estate companies) to show and sell your house for a share of the commission.  Because my goal is to expose your property to as many agents as possible (the vast majority of all sales take place through a buyer's agent - MLS cooperating broker who has a buyer) it is very important to offer MLS cooperating brokers the best possible commission "split" in order to incentivize them to show and sell your property.
  • COMMISSIONS: I am committed to providing you great real estate service at a competitive commission rate. (Note: The amount or rate of real estate commissions is not fixed by law.  They are set by each broker individually and may be negotiable between Seller and Broker.) 
  • BROKERS TOUR: Hold Broker's Tour as needed.  Brokers Tours are usually held within a few weeks of listing your property and usually take place on a weekday for about 3 hours.  The Brokers Tour provides agents a way to quickly preview your property in case they have a buyer that might be interested.  That's why pricing it right from the start is critical in order to get agents excited to show your house.   
  • FOR SALE SIGN & ELECTRONIC LOCKBOX: Install a For Sale Sign and Computerized Lock Box for added security of your home (the electronic lock box records all agents names and office name entering the property, including the time and date of entry).  A professional For Sale Sign can be one of the best local methods of advertising your house.
  • PRINT MEDIA AND CLICK HERE FOR--> MY ONLINE ADVERTISING PLAN: Online advertising of real estate is the best and fastest method to advertise your house for sale.  One of the best print advertisements is a flyer box attached to the For Sale sign post. (Note: Print advertising may be helpful in attracting buyers, but you should be aware that most print advertising is done to: promote your listing agent, promote the listing office, or to attract "floor calls" to help agents in the listing office find new business.  For these reasons, in my opinion, rarely does print media advertising actually result in the sale of your specific house).
  • PRE-QUALIFY BUYERS: Pre-qualify, when possible, all prospective Buyers.  Spending time showing your home to unqualified Buyers wastes everyone's valuable time and resources.  I will make every effort to screen agent showings to find out if their prospects are really qualified or not. 
  • SHOWINGS AND AGENT FOLLOW-UP: Follow-up on all showings by cooperating Multiple Listing Brokers and Salespersons.  I am a strong believer in talking with agents that have shown your house.  I want their feedback and will pass that on to you as needed.
  • REPRESENT YOUR INTERESTS - FIDUCIARY DUTY: Represent you, the Seller, during the contract and negotiations.  The California Civil Jury Instructions provides this explanation of what "Fiduciary Duty" means:  A fiduciary duty imposes on a real estate agent/real estate broker, a duty to act with the utmost good faith in the best interests of his/her/its client.  In other words, a real estate client is owed a duty of good faith, loyalty, honesty, reasonable care and fair dealing.
  • ESCROW SIGNING AND CLOSE OF ESCROW: Accompany you, the Seller, to the escrow signing just prior to close of escrow.  Arrange transferring your keys, security codes, garage door openers, and other similar items to the new owner after the transfer of title is completed. 



























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Disclosure: Any and all real estate services and information provided and/or performed by Calogero Giaimo, Licensed Real Estate Broker, including but not limited to, any type Seller or Buyer Comparative Market Analysis (commonly known as a "CMA"), Broker Price Opinion, listing and/or buying information and advice, multiple listing service information and/or data, imparted to the potential customer, prospective customer, customer, potential client, prospective client, client, be it provided in any form of communication, including but not limited to, verbally, electronically, in writing, for the purposes of considering, or actually purchasing or selling real estate, are being provided and performed by Calogero Giaimo, in his sole and exclusive capacity as a California Licensed Real Estate Broker, CalBRE#01039760), within the State of California, USA, and NO other state, pursuant to the Code of Ethics and Standards of Practice of the National Association of Realtors®, of which Calogero Giaimo is an active member in good standing, the Rules and Regulations of MLSListings Inc. multiple listing service, of which Calogero Giaimo is an active member in good standing.

Fair Housing:
Federal and state fair housing laws were put into effect to create an even playing field for homebuyers in all areas of a real estate transaction. These laws prohibit discrimination based on race, color, religion, sex, disability, familial status, and national origin. The Civil Rights Act of 1866 prohibits all racial discrimination in the sale or rental of property.  The Fair Housing Act of 1968 makes fair housing a national policy. It prohibits discrimination in the sale, lease or rental of housing, or making housing otherwise unavailable because of race, color, religion, sex, disability, familial status or national origin. Title III of the Americans with Disabilities Act prohibits discrimination against persons with disabilities in commercial facilities and places of public accommodation. The Equal Credit Opportunity Act makes it unlawful to discriminate against anyone on a credit application due to race, color, religion, national origin, sex, marital status, age or because all or part of an applicant's income comes from any public assistance program. The home seller, the home seeker, and the real estate professional all have rights and responsibilities under the law. Under the law, a home seller or landlord cannot establish discriminatory terms or conditions in the purchase or rental; deny that housing is available or advertise that the property is available only to persons of a certain race, color, religion, sex, disability, familial status, or national origin. Agents in a real estate transaction may not discriminate on the basis of race, color, religion, sex, disability, familial status or national origin. They also may not follow such instructions from a home seller or landlord. Discrimination complaints about housing may be filed with the nearest office of the U.S. Dept. of Housing and Urban Development (HUD) or by calling HUD's toll-free numbers, 1-800-669-9777 (voice) or TTY (800) 927-9275 contact HUD on the Internet at